CBP Productions : films d'entreprise et de prestige

In 1987 I left TF1, the year it was privatised. After a spell as editor-in-chief of Sygma Télévision, on 1 October 1988 I set up my own company: CBP Productions. Three letters for Claude Brovelli Productions, and three trades listed in the brochure: news, corporate film, advertising.

The idea was simple: to put what nearly twenty years of television had taught me at the service of companies and institutions. Tell it fast, show it true, get people talking. Among those who trusted us: Center Parcs, Lyonnaise des Eaux, Heudebert, Laboratoires Lilly France, the City of Paris, the town of Saint-Germain-en-Laye, the Ministry of the Environment, and the Compagnie Bancaire group, from Cetelem to Cardif.

One report, four languages

One example. For SEGECE, a subsidiary of Compagnie Bancaire, we shot a video report of twenty-one and a half minutes on twelve shopping centres built in France. Managers, bankers, business owners, local councillors: all of them came before the camera. The film, produced in French, English, Spanish and Italian, was shown on a big screen to a thousand elected officials and decision-makers. We also created a video magazine for hotel chains.

Fashion on film

For the designers Marithé and François Girbaud the register changed: catwalk shows, shoots in the forest, Steadicam shots, a multi-screen control room. These were prestige films, where the image has to live up to a brand. The Bibliothèque nationale de France also holds, in its audiovisual archives, a video entitled "France 1994" of which I am the director.